From Destruction to Delicacy

Urchinomics is a restorative aquaculture business that turns ocean-destroying sea urchins into a high-value food product, while rebuilding marine ecosystems at the same time. It’s a clever business model, but not an obvious one. I worked on evolving the brand and building a more structured digital experience to help explain how science, sustainability, and seafood fit together: new website, interactive maps, and user journeys designed to guide different audiences through the story. The focus was on making something quite technical feel clear and navigable, connecting the science, the process, and the commercial value in a simple way.