Focus
Sustainability Storytelling
Client
The Oyster Restoration Company
Ocean Positive
TORC, a marine restoration company, are working to rebuild lost ecosystems using oysters, but the science behind it wasn’t always easy to follow. The challenge was to turn a complex, technical process into something everyday people could understand, care about, and support.
I worked on refining the visual identity and restructuring how the business was explained across their website, pitch decks, and product materials. The result is a more accessible, straightforward way of telling the story, ultimately helping connect the science to real-world impact.










