Certified Ocean Positive™

TORC builds oyster reefs to help restore damaged coastlines across the UK and Europe. But ocean restoration work is usually invisible unless people can see it, believe it and back it, so the real challenge was giving businesses with ESG commitments a way to fund ocean restoration, prove it, and put their name on it.

I worked on developing both the product and brand system for Ocean Positive – a trademarked certification that lets brands sponsor their own oyster reefs, track their real-world ecological impact, and use the 'Certified Ocean Positive' logo on their packaging and campaigns.

That meant building the proposition itself: certification tiers, turning science into story, designing the brand identity, and a full campaign toolkit which includes everything from the dashboards to track the reef's progress, to scalable logos that brand like Birds Eye can put straight on a their frozen fish fingers to showcase their impact.