Road Safety Now

Save the Children's driver fleet needed to understand road traffic crashes well enough to actually prevent the next one, not just report them after the fact.

Under the campaign name Road Safety Now, I designed a set of posters, pledge cards, and in-vehicle communication materials that used striking imagery and bold typography to make the stakes impossible to ignore, then paired that with clear, practical steps drivers could actually act on.

It helped drivers investigate incidents, trace them back to root causes, and build habits that reduce risk over time. Less about raising awareness, more about giving a fleet the tools to genuinely change how they drive.